| Fonts Research |
| A group or researchers, A. Dawn Shaikh, Barbara S. Chaparro, & Doug Fox Conducted research which involved the perceived personality traits and uses of fonts. Prior to this, most research involving fonts dealt with their “mechanical” characteristics as it relates to graphic design and style. Little work had been done on perception and personality traits associated with the use of certain fonts. This particular research wanted to find out if certain personalities and uses are associated with various fonts. To accomplish this, they used an online survey. Participants then rated the personality of 20 fonts using 15 adjective pairs. In addition, participants viewed the same 20 fonts and selected which uses were most appropriate. The purpose of this study was to determine whether or not participants consistently attribute personality traits to a variety of fonts presented onscreen. We also attempted to determine if participants associate fonts with particular onscreen uses. These were the sample fonts used: |
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| The Fonts and their Associated Personalities |